The program is designed to prepare students with the skills necessary to meet today’s business demands and those for the future. Students will be provided with a fundamental knowledge of business functions, processes, and an understanding of business organizations in today’s global economy.

The program provides students with a solid business core that includes an extensive background in the functional areas of marketing. The main aim of the program is to:
(i) provide basics of marketing and management in the fields of organization, economics and business operation and to produce graduates with the skills, knowledge and values necessary to pursue a career in marketing and business.
(ii) Produce graduates who have an appreciation of Information Technology (IT) and the organizational contexts within which these technologies can be deploy, in order to offer maximum benefit to the business.

The program also introduce students to the field of Information Technology (IT), emphasizing on various IT concepts, principles, tools and their applications to business and management problems and practice. Students acquire relevant and modern IT skills and expertise that will enable them to competently develop IT-based business and management applications and solutions including those relevant to the field of marketing and its practice.

The degree focuses on integrating theory and practice, so that graduates possess the ability to communicate effectively, understand the internal and external environments of business, and appreciate the legal, ethical, strategic and behavioral contexts of business decisions. Graduates on this program benefits from the technology emphasis philosophy of AIT as a technological university, a focus that better prepare them for their career choices, including continued study in a graduate program